Help us start a national conversation about hydration!

New research released today by Zip Water shows that Australians lack understanding of the critical health benefits of drinking enough water and staying hydrated. Dehydration is a serious health issue and according to the School of Sport and Exercise at Massey University, even mild dehydration negatively impacts mood, attention, memory and motor coordination.

The study  involved a survey of people from 11 countries, including Australia, the United States, Canada, the United Kingdom, Germany, Italy, France and Spain, asking questions to gauge understanding of the importance of hydration, as well as drinking water habits. The results have been released by survey sponsor, Zip Water, to commemorate National Hydration Day.

Our research shows that Australians are lacking in hydration literacy, falling behind other countries in a number of key categories. Of the Australians surveyed:

•    20% don’t believe or don’t know that hydration is critical to overall health
•    30% don’t believe or don’t know that drinking water helps to improve concentration
•    31% don’t believe or don’t know that dehydration negatively impacts mood
•    28% don’t believe or don’t know that dehydration negatively impacts motor function
•    32% don’t believe or don’t know that hydration improves immunity
•    26% believe that it’s ideal to drink less than the recommended two litres of water per day

At Zip Water, we’re passionate about helping people stay healthy by staying hydrated.

We want to improve the nation’s hydration literacy so that we can see more Australians drinking more water to improve physical and mental health.

We have created a campaign kit to help workplaces communicate the importance of hydration and its associated health benefits.

This pack contains:
•    3x Instagram tiles for sharing to your personal or company Instagram page
•    3x LinkedIn tiles for sharing to your personal or company LinkedIn page
•    3x A3 posters for printing out and sticking around your workplace

Download here

Remember to use #StayHealthyStayHydrated when sharing to social media.

For assistance, please contact marketing@zipindustries.com.