Five best things we saw at Sydney Indesign
17 Aug 2017
A trade show like no other, this year’s Sydney Indesign was filled with energy and ample opportunities to network, socialise and exchange ideas with exhibitors and attendees alike. Best of all, we were truly taken by the inspirational design and ideas on display. Here are some of our favourites.
1. Hot Enough to Hashtag: A+D in the Social Media World
At our first stop this year, we heard from designers and architects about creating and maintaining social presences in ways that scale business growth and elevate profiles to ‘influencer’ status. Interior designer, Adele Bates spoke about authenticity and how audiences have developed an aptitude for separating fake and real posts. Angela Ferguson from Future Space explained that maintaining consistency in the Instagram feed is key to keeping loyal followers loyal. People want to see a designer’s designs, not their children! David Flack from Flack Studio sees a designer’s social media account, especially Instagram, as an extension of their brand and essentially, a portfolio for attracting clients. Medora Danz, Senior VP of Blue Dot, challenged designers to show something different and to experiment more with social content.
Envoy’s philosophy is grounded in the fact that well-designed environments impact the success and emotional well-being of employees in a workplace. Do aesthetics, functionality and quality increase motivation and productivity? Envoy’s soundproof pods certainly made us think so. For those of us who spend our days engulfed in the bedlam of activity that our modern lives require, this thoughtfully designed space populated with just the bare essentials, felt like a true sanctuary.
3. Signature x Group GSA
Signature Floorconcepts, in partnership with Group GSA, took a unique approach in their event display by creating an intimate, multi-sensory colour kaleidoscope that seemed to transport us into another dimension. With melodic tunes chiming softly from provided headphones and an invitation to immerse ourselves in the designed dome, we were nothing short of enchanted by Signature’s digital designs. The soft digital forms within this designed experience, projected unobtrusively inside the dome, created an otherworldly experience. This was also a way of seamlessly showcasing the expertise and ability of Signature Floorconcepts to integrate advanced technology with a creative approach, in order to produce inspiring designs for both commercial and residential spaces.
4. Adele Bates X Schiavello present MR Chair
Much like its product range, MR Chair’s display was a versatile, geometric stand that dynamically changed colour depending on your perspective. The grand, colourful illusion pushed the classically designed range of ‘Shell’ chairs into another dimension of designed experience. Speaking directly to the thoughtful craftsmanship of the MR Chair, the display highlighted the ability of the ‘Shell’ chair to belong anywhere, in any space and at any time.
5. Zip Water x SJB
As a diamond sponsor of Sydney Indesign, we were proud to lead visitors through a unique sensory journey that tantalised the senses last weekend. Officially launching the brand new HydroTap Celsius All-In-One ARC design at the event, we collaborated with renowned architectural firm SJB to design a distinctive and highly visual product display stand. Embodying 'abstracted drinking water’, our stand reworked up to 24 kilometres of suspended rope to create an impressive, moveable space for visitors to experience. We loved showcasing our iconic HydroTap Platinum Design range on mirrored plinths to visitors, as well as a functioning All-In-One Celsius Arc. The versatile Vestal by Zip HORECA tap was also a firm favourite as it flowed freely with beer, wine and exclusive cocktails for our industry attendees.